Starbucks tends to do their marketing on a more personal level. They do use a mass form of communication, however, it is still a smaller group of people who are up-to-date on the day to day happenings within this large company.
You can create a free online account on their website to receive emails on updated news from Starbucks. They also have a basic news feed section on the same website that allows non-members to view up and coming information.
A way this company likes to send out messages to the masses is through video. I have found throughout my time learning about Starbucks that any news that has happened or will happen is accompanied by an informative video. This is an example of marketing through the use of internet. They have their own channel on Youtube that they use to post their latest creations.
For example they recently launched a new promotion that is geared towards helping create new jobs in the USA (see page entitled "Starbucks reaches out" for more info.) and this is the recent video that came out to promote their cause:
They let their creativity do the talking anytime they have a new exciting opportunity or advertisement to share. I believe that its a successful communication tactic because it shows how relaxed this company is. It shows a sort of confidence because they do not need to be in your face to get the point across, and on top of that its tasteful and artistic.
No comments:
Post a Comment