Starbucks doesn't adhere to the norm when it comes to promotions. They don't use coupons, rebates, premiums, loyal marketing programs, contests, sweepstakes, point-of-purchase promotion, or online sales promotions. Sometimes in select store locations they will have samples of things. It is very rare when you find that though. Its most likely around the time that they are introducing a new products
They do fall under the advertising and sales promotion category. They do not do personal selling though, you could say they take part in relationship selling because they work on a more personal level with their customers.
Most of Starbucks promotions. when they do them, are geared toward environmental aid. They gave away thermos's and traded them for your cup of coffee and they take ten cents off your coffee if you reuse a cup or bring your own to help fight against pollution.
Starbucks sales promotions are different in that they don't fall into the normal categories. This has yet to show any negative effects on them as a company.
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