Ch. 17 Advertising and Public Relations

Starbucks has never been a place to rely on advertising to get their customers to keep coming back time and time again. This company primarily use a free outlet to get the word out about their product; word of mouth. Their commercials range from the comedic to the informative. A lot of the time their advertisements aren't only about their product but about a cause that they are promoting. Starbucks is all about not limiting themselves to just being a coffee house. They are so much more than that. They inform people of this through their advertising techniques. 

Starbucks uses advertising on a personal level to connect with their consumer and to make them feel like a part of something. Whether it be that they are making them laugh with their quirky sing-song commercials or that they are showing them how in touch they are with the world; Starbucks uses advertising, not just to enhance business, but to show how they always think of the customers wants and needs first.