When it comes to making a decision as far as Starbucks is concerned it is pretty obvious that their product is more of a want than a need. Some people may believe they "need" coffee to get through the day, but it is definitely a luxury item.
This thought is what has made and continues to make Starbucks a success. They rely on both non-marketing and marketing-controlled information sources to prompt the sale of their products. Word of mouth is the main way they do their marketing and is what employs costumers to make their decision whether or not to purchase from them.
The information they've gathered also helps them to make a decision on whether to go to another brand or not. That is why it is important to get across a happy and healthy image that will entice the customer to continue to be devoted to the brand. Starbucks does a great job of prompting a comfortable environment for their guests to enjoy everything they have to offer.
Although Starbucks is not a necessity in every culture they have done a brilliant job at expanding and remaining most consumers first and only choice for coffee beverages and other goodies.
No comments:
Post a Comment