Over the years and through its growth as a large company Starbucks Coffee has been displaying its ability to stay afloat in the ever changing market world and economy. They have become the number one spot for your morning coffee and even for a students mock study hall. They didn't achieve this goal over night. Starbucks has been slowly nurturing their marketing tools for the last thirty years or so. By using a competitive objective as their main marketing plan, this ever growing empire has been able to emerge and remain on top of the coffee craze in the United States along with other countries.
Starbucks is known in the business world for its unique marketing strategy. All of their approaches to the stability of the company are done in a ethical and refreshing way. The main focus that they have is always on customer satisfactory. An environment is created in every Starbucks to put the every day coffee drinker at ease. It is, what Starbucks partners call, the "third place". The place in between work and home where you as a customer feel comfortable. There is a community for the consumers that is based online where you can go and feel more connected with this thriving company. You get a chance to express about your own personal experiences with Starbucks. The company even joins in the discussion creating a more personal feel. Those elements, along with their consistent savory cups of joy have been the main pillar in what has made Starbucks so renowned, its what keeps them coming back for more.
A few of the other components that have this machine running at full speed are their smart choices in partnerships. This could be a very difficult card to play if used incorrectly. Starbucks has been very resourceful with this strategy. It has proven to be beneficial to the growth of the company. Another asset to Starbucks growth is their ability to innovate and create new products to satisfy the consumers need for change. They are continually updating their food and drink menu while still keeping the old favorites everyone knows and loves. For example; due to Fall, Starbucks is promoting the Pumpkin Spice Latte. This hot beverage is always on the menu but is getting publicity now for the upcoming season. While they are re-introducing that they are also releasing a new flavor to the menu called Dulce de Leche, which you can enjoy as either a hot latte or cold frappucino.
What sets Starbucks apart from those other coffee shops is their marketing technique. Starbucks has always mainly used word of mouth to get the buyers in. They rely on the quality of the product to get their foot in the door. Word of mouth is what got them from being the small business that they were to the vast enterprise they are becoming.
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