Originally their aim was primarily at Generation Y. Specifically college students who needed a comfortable and affordable place to hang out or do homework. Over the years Starbucks realized that they could attract a much broader range of consumer.
Starbucks became the in between place for both working man/ woman and college student alike to have their morning coffee. But it doesn't stop there. The stay at home mom can bring her young child here and find something that they will enjoy, like a cake pop and a hot chocolate. An elderly couple can go to Starbucks for a cute, spontaneous coffee date. There is literally something for everyone.
This all encompassing company saw how it could reach all the different generations and is working hard to make sure that every customer that walks through the door leaves with a smile on their face. They see that this type of marketing environment is one of the factors that keeps them afloat and they continue to do a great job at maintaining their success this way.
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